The Journey to TransformVan Conversions
Follow our strategic roadmap as we build the ultimate platform connecting campers with skilled van conversion builders across Australia.
Detailed Roadmap
Each phase represents a crucial step in building a sustainable, valuable platform for the van life community.
Market Validation
Validate the core hypothesis that builders need quality leads and campers need guidance in their van conversion journey.
Key Objectives:
- Survey 100+ potential campers about their pain points
- Interview 50+ van builders about lead generation challenges
- Analyze competitor landscape and market gaps
- Validate pricing models and willingness to pay
- Create detailed user personas and journey maps
Success Metrics:
Build Core Team
Assemble a passionate team of co-founders and key personnel who understand the van life industry and share our vision.
Key Objectives:
- Find co-founder with industry expertise and business acumen
- Recruit experienced sales professional for builder relationships
- Hire 2-3 developers for platform development
- Establish advisory board with industry veterans
- Define company culture and values
Success Metrics:
MVP Development
Build the initial set of features required to start generating quality leads for builders and provide value to campers.
Key Objectives:
- Develop camper onboarding and needs assessment flow
- Create builder profile and portfolio management system
- Build intelligent matching algorithm
- Implement lead distribution and tracking system
- Launch beta with 20 builders and 100 campers
Success Metrics:
Market Iteration
Continuously improve the platform based on user feedback, market demands, and emerging opportunities in the van life space.
Key Objectives:
- Analyze user behavior and optimize conversion funnels
- Expand builder network to 100+ verified professionals
- Develop advanced features based on user feedback
- Implement AI-powered recommendations
- Scale to 1000+ active campers
Success Metrics:
Venture Capital Funding
Secure Series A funding to accelerate growth, expand the team, and scale operations across Australia and internationally.
Key Objectives:
- Prepare comprehensive pitch deck and financial projections
- Engage with tier-1 VCs focused on marketplace businesses
- Demonstrate strong unit economics and growth metrics
- Secure $2-5M Series A funding round
- Establish board of directors and governance
Success Metrics:
Paid Subscriptions Launch
Roll out premium subscription tiers for builders while keeping the platform free for campers to ensure maximum network effects.
Key Objectives:
- Launch tiered subscription model for builders
- Implement premium features and analytics dashboard
- Maintain free access for all campers
- Achieve 40% builder subscription rate
- Reach $50K monthly recurring revenue
Success Metrics:
Want to Be Part of Our Journey?
Whether you're a potential co-founder, builder, or camper, we'd love to hear from you and get your feedback on our roadmap.